Wednesday, February 19, 2014

BRAND RECOGNITION IN THE MARKET

Q: WHAT COULD BE A BRAND RECOGNITION ?

ANS: Brand is not a universal thing and there are no rules that it must be a brand recognition. indeed a brand recognition could be anything in the world. some of the most acceptable brand recognition are as follow:-


Logos and symbols 


Although the brand name typically is the central element of the brand, visual brand elements often play a critical role in building brand equity, especially in terms of brand awareness. Logos are defined as a means to indicate origin, ownership. Or association. There are many types of logos, ranging from corporate names or trademarks written in a distinctive form. Examples of brands with strong word mark or trademarks include Coca-Cola, Kit-Kat, where no accompanying logo separate from the name. Examples of abstract logos include the Mercedes star, Rolex crown and Olympic rings. The non-word mark logos are often called as symbols.


Characters 


Characters represent a special type of brand symbol. Brand symbol. Brand characters typically are introduced through advertising and can play a central role in these and subsequent ad. Campaigns and package designs some brand





characters are animated (e.g., Pillsbury’s Poppin Fresh Doughboy), where as some are live-action characters like the Marlboro cowboy.

Slogans

Slogans are short phrases that communicate descriptive or persuasive information about the brand. Slogans often appear in advertising but can play an important role on packaging and in other aspects of the marketing program.


Jingles

Jingles are musical messages written around the brand. Professional songwriters typically compose jingles. They often have enough catchy hooks and choruses to become almost permanently registered in the minds of listeners. Jingles can be thought of as extended musical slogans and in that sense can be classified as a brand element. It can communicate brand benefits and convey product meaning in a musical way.


Packaging

Packaging involves the activities of designing and producing containers or wrappers for a product. Early humans covered them selves with leaves and animal skin. Packaging is used to identify the brand and convey descriptive and persuasive message to consumers. It facilitates transportation and protection to product. It can be reused home storage. Today, Packaging has been elevated in its importance and has now become an integral part of product development and launch.