There are as many definitions of the marketing but there is no one definitions which is acceptable universally all over the world. every writer and every scholar have its own opinion with respect to the marketing but according to me ”Marketing is a business process that help to promote the product in the market and build a relationship with customer so that customer again demand the product.”
Marketing define two thing first is positioning product or build relationship with the customer. All the activities revolve around these to points. It is impressive to understand that marketing is not free. There is a cost involve in it. So marketing should be done according to the need, want and demand of the product and cost involve in it.
NEED WANTS AND DEMANDS
Need wants and demands are interrelated to each others and have close relationship with each other. Marketing starts with the human needs and wants. People need food, air, water, clothing and shelter to survive. They also have a strong desire for recreation, health, education, and other services. They have strong performances for particular versions and brands of basic goods and services. A human need is a state of felt deprivation of some basic satisfaction. People require food, clothing, shelter, safety, belonging, esteem and a few other things for survival. These needs are not created by their society or by marketers; they exist in the very texture of human biology and the human condition.
Wants are created by the social pressure in the society. Wants means what customer want to achieve in the near future. For example, one needs food and wants a burger , needs clothing and wants a jeans shirt. These needs are satisfied in different manners in different societies. While people needs are few, their wants are unlimited.Human wants are continually shaped and reshaped by social forces and institutions. Wants are created by the society and unlimited. when one eat burger now he/she want something more like burger with cheese or extra cream. so wants are unlimited and will not complete.
Demand is the last step in the series of need want and demand. Demand means customer want to purchase the product of avail the services if customer is able to pay for that. simply we can say demands are wants for specific products that are backed up by an ability and willingness to buy them. For example, many people want to buy a luxury phone but they lack in purchasing power. Companies must therefore measure not only how many people want their products, but, how many would actually be willing to buy and finally able to buy it. so demand means customer is ready and able to pay for the goods and services. and in case of wants customer is not able to pay for the goods and services.
Marketers do not create need, they simply influence wants with the help of marketing tools like promotion advertising and etc. They suggest to consumers that a this particular product or brand would satisfy a person’s need for social status they want in the society. for example there are two friends living in the society. one of the friend just purchase the big car now second friend also want to purchase big car so marketers will help him to suggest the car which would satisfy the social status need. They do not create the need for social status but try to point out that a particular product would satisfy that need. They try to influence demand by making the product attractive, affordable, and easily available.